26+ years of experience working with B2B and B2C brands including working closely with CEOs and their executive team (including internal and fractional marketing teams) for branding, design, and creative development.
I think the question you should be asking is how will hiring an employee or employees change the way I run the business?
Too often entrepreneurs who started a business find themselves being run by their business rather than running the business because they have lost the passion of why they got into the business in the first place.
In addition to posting an update on LinkedIn, you want want to consider creating a LinkedIn Pulse to promote why you are doing an event there. LinkedIn Pulse are typically articles individuals create but if you think in terms of thought leadership, you may attract people on LInkedIn.
First, you will need to figure out a brand strategy for your company/product. From there, you will have a better picture on the following:
1) Who you are
2) What you do
3) How you are different
4) What you stand for
5) Why people should put their faith and trust in you
After that, a marketing strategy can then be developed to figure out how to get the word out and with what tools.
To answer your question “Is it 'standard practice' for the company and app name to be the same?”, there is no standard practice per se. It will all depend on your strategy and audience’ needs.
And regarding product and company name being the same, there are many good answers already but think of it as “House of Brands” or “Branded House.”
Just one answer on this – NO. There are many alternatives nowadays as channels to market your business. To find the right channels, you will need a lot more background info from your target audience and a clear picture of your strategy backed by real data first.
This question cannot be answered before understanding or developing the following:
• Your brand strategy ( value proposition, positioning, messaging platform, etc.)
• Your specific area in professional services
• Your audience profiles
I believe even though marketing is strategic in nature, it is often tactical (what to do). First figure out who you are or who you want to be and then develop a marketing strategy to put your brand into measurable actions.
This is a loaded question and without a deep understanding of your business, market, competitors, etc., I don't think anyone can or should make any recommendations. But before this is answered, the question to ask is what should be the brand strategy. A company needs to figure out its brand strategy first before the marketing strategy. Marketing is tactical and should be an outcome of your brand. Think of a brand as who you are and marketing is what you do with who you are.