Emeka OnuzuruikeI am an Apprenueur based in Lagos, Nigeria

I am an ICT consultant experienced in transport technologies for 2G,3G,4G, and 5G. Also knowledgeable in SEO, Web technologies, and data analytics.

Recent Answers

I have over 6 years of experience handling software project teams who are "dispersed" and only communicate through "virtual" means and by that I mean over the internet or intranet. I still like to re-emphasize here that TECHNOLOGY should be only to support BUSINESS OJECTIVES and not the other way round. This question borders on what ENTERPRISE ARCHITECTURE framework you and your CTO have determined for this project. Your enterprise architecture should be such that it is framed upon architecture "principles" that would enable your business or project objectives. Any of those app development tools you mentioned like Appcelerator ro appyver should do your job but then you need to ask yourself 'does it make more an ECONOMIC sense to DUPICATE tools and processes than to have a CONSOLIDATED tool that can be shared across our enterprise?' When you answer that question rightly, then you should be able to SELECT the right TOOL for your PROJECT NEED(Forgive my capitalization, it is meant for hinting).
In my experience as an enterprise architect, having a single consolidated master data repository is usually the optimal way to go.
Your other "high functioning bootstrapped tech teams" might be handling the other activities in the App development workflow such as Desinging, Development, Coding, Debugging, etc. depending on how the project manager decomposed the work packages.
You can give me a call for more clarifications.

I have over 5 years of experience executing e-commerce start-ups. My friend, I will try to help you frame a vision for your challenge, though your questions are somewhat reverse ordered in hierarchy of importance.
You have vaguely defined your area of interest as "artsy". You need to find a niche within the "artsy" ecosystem or industry where you can offer real value. First of all, you need to know who the present dominant players in the artsy market are, their strengths and wekaness( what are the areas where they are satisfying customers and what are those areas where they are not doing well). You might want to pitch your tent at their weak points and those weak areas usually make them unresponsive to "small orders" or "common" consumers. If you can do this successfully, then you can begin your Product Conceptualization. You need to develop your product or service along these areas, e.g. better distribution network, more affordable logistics, etc.
The second question borders around SOURCING. There are myriads of ways to achieve this in an age of internet. You can source via Alibaba, eBay, etc. Your guiding principle in sourcing should be ARBITRAGE. What source would offer you a price advantage to compete locally? For instance, if an artifact would cost less to import from China, why would you source for it in America?
When you have sorted those two critical factors of Product/Service and Sourcing, then you begin considering the e-Commerce PLATFORM to use. I believe you want to be in business not for the fun of it but for some benefits or profits, then you might consider starting off on more affordable platforms like Alibaba.com or eBay where your setup costs will be very low. Create you profile there, advertise your products and when you have secured sufficient "follower-ship" , then you can seek a web portal(based on your business profitability) to showcase your business. Now , you can look to Wordpress + its ecommerce plugins and get a developer to setup your ecommerce site.
Let TECHNOLOGY enable business and not the other way round. Always have your BUSINESS STRATEGY in place before seeking TECHNOLOGY PLATFORMS to fulfil it. Understand the VALUE CHAIN in your particular "artsy" industry and then explore the "technology interfaces" to help you connect among the various "value" players from "upstream" to "downstream".
You can call me for more clarifications.

Hi there.I have have about 2 years experience in afiliate-commision-based business but have considerable experience in e-commerce and epayment solutions.
This is a very creative concept and believe it has real value. Since your business model border around afiliates COMMISSION then I like to believe also that when you successfully sign up as an afiliate, you receive a unique ID and URL for your afiliate membership.
Trying to achieve this 'solution' of concierge-type checkout might not be the right way. Why? Because you want your customers to have a seemless order fulfilment experience. I do not think it makes a good customer experience for your customer to enter his/her credit card details twice along a payment fulfilment journey.
Your concern as an afiliate should be the afiliate-merchant recognizing the purchase fulfilment referral SOURCE - which is your unique afiliate ID. So, you have the customer click on your website link for checkout , while he/she is redirected to the main merchant's website for payment fulfilment AND your ID parsed during that transaction to your afiliaite-merchant for proper reconciliation purposes. After all, you referred the customer and your entitlement is your COMMISSION.
Another reason why providing a separate 'Checkout' experience might not work is because you do not have control over the PAYMENT PROCESSOR agreement or partnership with your upstream merchant.
The solution you might explore should be: 1. Consult with each afiliate-merchant and discuss on an AUTOMATED method whereby during the checkout REDIRECT process towards the afiliate-merchant CHECKOUT PAGE, your ID will be captured from the URL so that your commission is remitted appropriately in line with your UNIQUE AGREEMENT with each afiliate merchant. 2. You might need to discuss with each of your afiliate-merchant around API(application programming interface) design to help you achieve item 1 solution.

I have over 5 years in SEO and web analytics.
Yes, you can accomplish your customer trackings with Google analytics which is a freeware and hence the perfect solution for your 'limited budget' constraint. It has worked for me and many of my clients.

Parse is indeed one of the best for user accounts, IAP tracking, custom push, analytics and user data sets.
You can watch this video http://www.youtube.com/watch?v=E_0llIdtYNA on Youtube for some basic understanding of the Parse platform.

I have had over 5 years of experience helping clients in Africa to publish their content in various format and I have sound knowledge of e-commerce stores.
This is an interesting question because there are thousands of ways or methods to use to fulfil this singular project. In order to help you derive an answer to aid your decision making, I will ask you: 'What is your main goal or objective for an e-bookstore site?'. Are you looking at scope of distribution- reach? Are you looking at purchase fulfilment?
Your 'process' of achieving the desired objective should be your least concern. If ever you will be concerned about the platform to use then your concerns should border on cost, security, reliability, availability, etc.
If I was the one setting up an e-bookstore, my main concerns would be: 1. Distribution scope - in which case I will be looking for a platform that would afford my ebooks or content the widest reach possible. An in that case, I will be looking in the direction of Amazon platforms. Amazon has a wide reach and there is no need my reinventing another wheel in this regard.
In terms of relaibility, security, availability, etc the Amazon platforms have it.
Shopify is also a good platform and should get you up and running fast. If you would resort to WooCommerce , then your costs of development might shoot up since you might need a developer services to help you integrate the WooCommerce plugins(otherwise you might estimate the cost of time you employ going the DIY route). When you sum up the costs, then going the Shopify route is preferable seeing Shopify already has DIY tools that can easily get you started. Compared to Shopify, I personally think BigCommerce is more affordable(this might be arguable).
In summarizing, there is no need building from the scratch since that means 'reinventing the wheel' plus its attendant costs so going the Shopify/Amazon/BigCommerce route seems better.
Back to my Scope of Distribution factor which is key to the success of online e-book distribution, (after all, you aim for an e-bookstore is not charity but for making profit), you might as well explore the 'new marketplaces' such as hosting and distributing your ebook content via Googleplay, iTunes and Amazon stores since these are already have huge 'viewership'. That means you can distribute your ebooks in 'app' formats or pdfs.
Your end goal should be to make ROI of your investments.


1.First of all, you must define your business/marketing objective for this game app. Is this app designed for you to make money or reach users? You must be clear on what you intend your Game app to achieve for you.
From what I see you post here, it seemed to me that your main objective is to reach more users and get lots of downloads for your app. In that case you fall in the category of developers known as "Hunters". In your case, revenue is equally as important as reach and this is reflected in youor choice of iOS as your priority platform. Indeed iOS offers better revenue opportunities.

2. Secondly, having determined your business objective, then you move to the next question. Who is your audience? In this case, you want to target the gamers "sporty and aggressive" niche.
Now, I recommend you visit the Apple store and check the top free, top paid and top grossing charts in the " games"category that you are interested in. In your own case, you better be looking at the "top paid" and "grossing" charts since your main objective is REACH and REVENUE.

3. I suggest your check Google Trends and use the right keyword to see what Games apps are currently TRENDING. This way, you will look at FEATURES of such games to get User Interface devlopement ideas.
You must also give yourself to learning about SEO(Search engine optimization) principles, policies and best practices as it relates to the Apple store.

4. Also check Facebook Games section for developers. I bet you will get cool ideas on User Interface design and codes that will give your maximum REACH
Check for games that are TRENDING on facebook . See https://www.facebook.com/games/browse/top for facebook "Top Charts" games. I can guarantee you that most Facebook Games apps are supported on iOS and also available on the Apple store. These games will give you great User Interface design ideas.

Games apps reach do not depend only on User Interface design, so get into the SEO & Analytics part of the Apple store market place for wise use of "keywords".

Cheers & Have a nice week ahead.


Suggested examples reached by entering "racing" in the Game section of Facebook Games Apps (https://www.facebook.com/games/browse/adventure)


Try out a few of these games on your iPad and check out their user experience, which is a key factor for maximum user ENGAGEMENT.

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