Carter JohnsonI help Businesses Show up #1 on Google
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SEO Enthusiast. Business Maximizer. Successfully founded & sold first company. Focus on acquisitions for marketing & financial arbitrage. Currently own three companies in the online space.


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If you are strapped for cash and really just trying to generate eyeballs, head over to Canva and make an infograph. You can easily create a really visually appealing & informative piece around your niche.
From there I would submit it to all the infograph databases, I'd then tweet it out or privately tell other leaders in your industry. A lot of times they'll link out to just cool stuff!
Lastly, you could jump on technorati or something similar and compile a list of all the blogs in your nice. You could contact each and ask to guest blog or tell them about your infograph.
One day of hard concentrated effort would do the trick!


I'd start by finding a similar product and seeing what you can dig up on how well it performs in each respective location (wholesale club vs hypermarkets vs drug store chains, etc).
You can likely do this easier if you know of a publicly traded company that has a similar product.

Also, this might sound strange but going to a grocery store in the morning you will find tons of brand reps and such. They always have their handheld devices, running calculations and such. I'm willing to bet if you went a few times and struck up a genuine conversation, they could give you some really useful knowledge.

Lastly, just a thought but with such a high re-order rate, you should look up the strategy Jay Abraham used when he took over a company similar to icy hot (can't seem to remember the exact product). Anyways, they figured the average lifetime value of each client and basically gave away as many of the products as they could at just really low rates to get prime placement in stores and such. They'd include some sort of reorder coupon in the packaging and really made the business on the back end.

Best of luck and let me know if I can help any further!


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