Eugene ChengAmazon FBA Consultant | Investor
Bio

I Help Private Label Business Owners Maximize Sales and Profits via Amazon and Shopify Within the Healthcare Industry. What would I achieve from this strategy call? 10 mins - A better understanding of your current situation and tweaks that could impact your Amazon and Shopify business. 30 mins - Other detailed marketing strategies such as using Facebook ads, Messenger bots, giveaways, influencer marketing to scale your highly profitable Amazon FBA business.



Recent Answers


There are plenty of experts within the FBA field, you can Google them or seek help here on Clarity.

Before you seek help, perhaps you want to look into these marketplaces and check for entry requirements and market research.

For instance, you need to register for VAT to sell within the UK. Check out the UK government site for more details: https://www.gov.uk/vat-rates

You can seek help from accountants over at ukvat.uk.com instead of the big 4 as bigger firms will take longer time to get back to you.

As for EU marketplace is simpler once you have applied and started selling within the UK marketplace. Germany now requires sellers to have VAT as well.

Selling within the Japan marketplace is pretty straightforward.

Keep in mind you will need to translate your product listings when selling to non-english countries. You can easily hire a translator on Upwork.com and make sure the freelancer is fluent in the native language to avoid any direct translation mistakes.

Every country and marketplace that you choose will have different rules and regulations so be sure to check them carefully.

Stay laser focus on the marketplace you want to expand to instead of trying to sell within all of them. Get familiar with one and generate sales before moving onto the next.

If you need more help selling within the UK marketplace, I am happy to help out as I have clients selling within US and UK marketplaces.


These are some of the apps I love and use on a daily basis.
1. Focus Keeper: It's based on Pomodoro technique spending 25minutes on a task then take a short break before starting another 25 minutes. This is great for managing distractions, eliminate burnout, and promote better productivity.

2. Binaural: Simple app which has multiple frequency selections to listen to when you are doing high level task, meditation, and even sleeping. Be sure to switch to airplane more when using it before bed to avoid any interruption to our circadian rhythm.

3. Any.do: I use it daily for my to-do-list and reminder. Simple and straight forward to use.


Having managed and dealt with my own and clients' Amazon businesses, I would have to say that the one key technique is to have a solid foundation.

A solid foundation has the following characteristics:
1) High-quality products that you would personally use. If you don't believe in your own products, then don't expect shoppers to buy them. Simple.

2) A great product title with main keywords, features, and benefits that make the sentence flow. You don't want to just throw in a bunch of keywords or use a one liner as your product title.

3) Using great product images will help shoppers make a purchasing decision. The only sense shoppers have is Sight so you need to bring other senses such as smell, touch, sound, and taste to life for an unforgettable experience.
Just like yourself, shoppers want to know what exactly they are getting, the more details your images portrait, the better it is for shoppers to decide.

4) Great copywriting for your product description makes a huge difference as you want to hit shoppers' pain point with a thought provoking question, then provide a generic solution and your solution as well. Be sure to include product benefits, scarcity, and also call-to-action in your description as well.

5) Running Amazon ads and other marketing strategies (i.e. giveaways, JVs, facebook ads, quiz etc). What better way to do so than offering great discounts to shoppers making the offer irresistible!

The above are some of the main techniques to build a successful Amazon FBA business. Keep in mind that if you care about your customers more than your competitors, you will always win!

Best of success selling on Amazon!

Eugene


Having managed and dealt with my own and clients' Amazon businesses, I would have to say that the one key technique is to have a solid foundation.

A solid foundation has the following characteristics:
1) High-quality products that you would personally use. If you don't believe in your own products, then don't expect shoppers to buy them. Simple.

2) A great product title with main keywords, features, and benefits that make the sentence flow. You don't want to just throw in a bunch of keywords or use a one liner as your product title.

3) Using great product images will help shoppers make a purchasing decision. The only sense shoppers have is Sight so you need to bring other senses such as smell, touch, sound, and taste to life for an unforgettable experience.

Just like yourself, shoppers want to know what exactly they are getting, the more details your images portrait, the better it is for shoppers to decide.

4) Great copywriting for your product description makes a huge difference as you want to hit shoppers' pain point with a thought provoking question, then provide a generic solution and your solution as well. Be sure to include product benefits, scarcity, and also call-to-action in your description as well.

5) Running Amazon ads and other marketing strategies (i.e. giveaways, JVs, facebook ads, quiz etc). What better way to do so than offering great discounts to shoppers making the offer irresistible!

The above are some of the main techniques to build a successful Amazon FBA business. Keep in mind that if you care about your customers more than your competitors, you will always win!

Thanks for reading.


I would suggest reading these 3 books in no particular order.

1. Zero to One: Peter Thiel detailed the 7 questions every entrepreneurs should ask themselves when starting a company. Great book for understanding the fundamentals of a tech business.
a. The Engineering Question
b. The Timing Question
c. The Monopoly Question
d. The People Question
e. The Distribution Question
f. The Durability Question
g. The Secret Question

2. Hard Thing About Hard Things: Ben Horowitz, co-founder of Andreessen Horowitz detailed his journey in entrepreneurship building companies and how he controls his own psychology as a CEO and founder. In a nutshell, building a business when there are no easy answers. Great book to build strong mindset being resilient, persevere, and staying calm during hardships.

3. Pitch Anything: Oren Klaff explains how you can pitch your idea taking advantage of how the brain really works by using the S.T.R.O.N.G method,
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

Great book to understand how 3 parts of the brain (Crocodile brain, mid brain, and neo-cortex) works and how to navigate through it wether it is pitching your idea to employees/investors/customers or even getting into a relationship with your next spouse!

Thanks for reading. Best of success in life!


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