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Article19 Startup Books Every Founder Should Read

19 Startup Books Every Founder Should Read

Look, we love blog posts as much as the next person. (Maybe even a little bit more.) There’s a lot of knowledge startup founders can find on the internet. But when it comes to real deep dives, you can’t beat a good startup book.

“Imagine your personal network was filled with titans of industry — from marketing mavens to business moguls,” Benjamin Evans, startup founder and lead designer on Airbnb’s Anti-Discrimination team tells Startups.com. “How much easier would it be to level up in business and life if you had the best insights available to you whenever you needed them? Well, I believe that’s the value of books. In my ideal world, I’d have a network filled with my role models — from Seth Godin through to Richard Branson — on hand to hel...



ArticleHey Founders — Here's how to take a Hint from Investors

Hey Founders — Here's how to take a Hint from Investors

Most of us Founders have never raised capital, so when we dig in for the first time, we're mostly guessing at how the game is played. And friends — it is indeed a game. The problem with this game is that as Founders, the odds are stacked way against us.

We actually make matters worse when we don't understand the rules, and instead revert back to our base instincts, which range from carpet bombing the investor with follow-ups to trying to translate "I think it's interesting" into 50 potential meanings, like a 16-year-old after their first date.

What we need is to be able to read the signals for what they are, and when we do, take our foot off the pedal if the signal says "stop" and jam the pedal when the signal is "yes."

Anything that's not ...



ArticleVenture Capital: Advantages & Disadvantages

Venture Capital: Advantages & Disadvantages

What is Venture Capital?

Venture capital is financing that’s invested in startups and small businesses that are usually high risk, but also have the potential for exponential growth.

The goal of a venture capital investment is a very high return for the venture capital firm, usually in the form of an acquisition of the startup or an IPO.

A venture capital firm is usually run by a handful of partners who have raised a large sum of money from a group of limited partners (LPs) to invest on their behalf. The LPs are typically large institutions, like a State Teachers Retirement System or a university who are using the services of the VC to help generate big returns on their money.

The partners then have a window of 7-10 years with which to mak...



Article10 Types of Business Your Startup Could Be

10 Types of Business Your Startup Could Be

Do you know all of the possible types of business your startup could be? It’s probably not at the top of the list — but it should be. The legal formation of your business — or, in other words, the type of business you form — affects everything from the structure of your company to your personal and professional liability to how you pay taxes. It’s a lot — we know.

And when you’re setting up a startup, you have a lot going on. You have to figure out your market. You have to determine what you’re going to sell them. You have to create a website, social media presence, a blog. You have to pitch and find investment and, and, and…

The list is so long that it can be overwhelming. But if you’re committed to getting a startup going, then you’re com...



ArticleExpecting Chaos

Expecting Chaos

Almost nobody rode the “Web 2.0” wave better than Reid Hoffman. He was the most prolific early investor backing nearly every major hit that would go on to become public except Twitter, and he created the second largest company to come out of the social media wave, LinkedIn.

It all came from one insight: The consumer Internet wasn’t over after the dot com crash. And Hoffman is the only person I’m aware of who never stopped believing it. Marc Andreessen, Peter Thiel and a lot of the early Web 2.0 investors have all admitted there was at least a time they went bearish… but not Hoffman.

He was planning on taking a vacation after PayPal sold to eBay, when he noticed everyone else had moved on to cleantech and other areas. You spend your life as ...



ArticleHow To Apply For First Time Business Loans

How To Apply For First Time Business Loans

Many startup founders find themselves taking out their first business loans as they’re working to get their company launched. But, like so many other things in the startup world, it can be really harrowing to approach first time business loans — because you haven’t done it before! So here’s your comprehensive guide to first time business loans, including what to expect, how to prep, where to find them, and how to apply.

Should startups apply for first time business loans?

Unfortunately, first time business loans can be difficult for startups to procure. That’s because while some funding sources in the startup ecosystem — like VCs and angel investors — are looking to take big risks, traditional financial institutions like banks generally ar...



ArticleWhat's a Cap Table and Why do I Care?

What's a Cap Table and Why do I Care?

The cap table is a ledger of who owns stock in our company. If you and I are the only owners of the company, there are exactly two entries in the cap table.

Easy peasy.

But as the company grows, and we start handing stock out to more people, the accuracy of the cap table starts to become really important

It's easy now...when does it get complicated?

The moment we start handing stock out to more people than ourselves.

At that point, we start to run into keeping records of not only who we've allocated stock to, but who we may be taking it back from (former employees who may not have exercised their stock options for example).

The constant changes within the cap table start to become a bit more complex, and having an accurate ledger become...



ArticleBusiness Loan Requirements

Business Loan Requirements

How Hard is it to Get a Business Loan?

Unfortunately, business loans can be difficult for startups to procure.

That’s because while some funding sources in the startup ecosystem — like VCs and angel investors — are looking to take big risks, traditional financial institutions like banks generally aren’t.

You’re going to need to show that you have perfect personal (and probably business) credit and they might even require that you’re profitable or on track to become profitable. Generally, banks prefer businesses that have a proven track record when they’re handing out loans.

But that doesn’t mean business loans are impossible for startup founders! It’s just something to keep in mind when you’re considering a bank loan as a funding source.

...


ArticleThe Top 17 Startups.co Articles of 2017

The Top 17 Startups.co Articles of 2017

Truly, it has been a busy and productive year! Here at Startups.co, we will be taking it easy, spending time with our families and drinking way too much ‘nog until the New Year.

While we are on this short hiatus — lets take a stroll down memory lane and review the top 17 articles that we published in 2017.

Read them all at once, or portion them out like a kid trying to make Christmas candy last until Easter. Either way — we won’t judge. Enjoy!

1. How to Write a Business Plan For Investors (That They Will Love)

A good business plan should do more than explain what your company does, how you earn money and what you want to do. It should also tell a persuasive story and illustrate the many ways that your company and product are Grade-A Awesom...



Article4 Ways Entrepreneurs Can Build Trust With Their Audiences

4 Ways Entrepreneurs Can Build Trust With Their Audiences

No trust? You’re toast.

I learned this lesson in what I’m convinced was the toughest way possible. When I co-founded my company, Influence & Co., I knew that in order to help us grow, make valuable connections, and land some qualified clients, I needed to dive headfirst into the word of networking.

I had a solid background in sales, so I walked confidently into my first conference, expecting to shake hands with industry leaders and influencers I could blow away with my knowledge and expertise.

This, as you’ve probably guessed by now, did not happen. I could hardly get the time of day from other attendees. It hurt me to my core and shook my faith in my ability to actually grow this company that I had put so much into already.

Why was I gett...



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